Projects Details
AI-Driven SMS Personalization & Automation
Project Details
Project Details:
Glow & Co., a premium beauty retailer, sought to elevate their customer engagement through innovative and highly personalized SMS marketing. Their challenge was to move beyond generic messaging and build an automated system capable of dynamically tailoring text content based on individual customer behaviors, preferences, and purchase history. The brand wanted to deliver timely product recommendations, exclusive offers, and beauty tips, all driven by real-time customer insights.
To meet these goals, we integrated a sophisticated AI engine into Glow & Co.’s SMS platform, enabling automated segmentation and messaging workflows that adapt instantly to changing customer data. This solution powered automated welcome messages, abandoned cart reminders, post-purchase follow-ups, and loyalty program alerts, each personalized at scale. This approach not only enhanced engagement rates but also significantly boosted conversions and customer lifetime value.
Overview:
Glow & Co. sought to revolutionize their SMS marketing by leveraging AI to create hyper-personalized text campaigns. The brand wanted to move beyond generic mass messaging to deliver dynamic content—such as product recommendations based on browsing and purchase history, personalized beauty tips, and exclusive, timely promotions. This approach aimed to increase relevance, drive higher conversion rates, and foster deeper customer loyalty.
The project involved integrating a sophisticated AI engine with Glow & Co.’s existing SMS platform to analyze customer behavior, preferences, and engagement data. This enabled automatic tailoring of messages for individual recipients in real-time. Additionally, the SMS campaigns were automated to nurture customers through every stage of their journey—from welcome messages to post-purchase follow-ups and re-engagement efforts.
This is what we have achieved for Glow & Co.
- Increased SMS click-through rates by 40% due to highly relevant personalized content.
- Boosted overall SMS-driven revenue by 35%, significantly outperforming traditional campaigns.
- Reduced unsubscribe rates by 20%, reflecting improved customer satisfaction with communication.
- Achieved 92% SMS open rates, fostering stronger brand engagement.
- Improved customer lifetime value through personalized loyalty and re-engagement messaging.
Solution & Result
To elevate Glow & Co.’s SMS marketing, we deployed a powerful AI-driven personalization engine that dynamically tailors SMS content based on real-time customer data such as purchase history, browsing behavior, and preferences. This solution automated personalized product recommendations, timely abandoned cart reminders, loyalty program notifications, and engaging beauty tips, ensuring each message felt unique and relevant to every subscriber. The integration of AI chatbots allowed immediate two-way interactions, enhancing customer service within the SMS channel.
The results were impressive: SMS click-through rates increased by 40%, and overall SMS-driven revenue rose by 35%. Customer unsubscribe rates dropped by 20%, reflecting improved satisfaction with communication relevance. The campaign achieved 92% open rates, significantly higher than traditional email marketing. These improvements not only boosted immediate sales but also strengthened lifetime customer value and brand loyalty through continuous, personalized engagement.
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AI-Driven SMS Personalization & Automation
