AI-Driven SMS Personalization & Automation
Glow & Co., a premium beauty retailer, sought to elevate their customer engagement through innovative and highly personalized SMS marketing. Their challenge was to move beyond generic messaging and build an automated system capable of dynamically tailoring text content based on individual customer behaviors, preferences, and purchase history. The brand wanted to deliver timely product recommendations, exclusive offers, and beauty tips, all driven by real-time customer insights.